fbpx

Conversion Optimization

Enhance your website’s quality and performance

Website Optimization

Get more traffic, leads and sales within 60 days.

Our Website Optimization services cover all relevant topics and techniques that convert your website into a succesfull business asset. Our services enable you to create a website that your users will appreciate and that ranks well in the search results.

We offer a vast spectrum of practices and skill-sets to improve your website like user research, copywriting, usability and conversion optimization.

As each business is unique, we will customize the optimization part to your requirements. The website review is the best preparation to quickly improve your website and get better results within a short period of time.

You can also contact us and tell us what you are looking for and we will create a fully costumized website optimization plan for you.

Here’s a list of optimization topics we offer.

A-B-Testing Roadmap

Go from “what” is wrong to understanding “why” your website is not performing better.

  • Get a list of up to 20 ideas to A-B test on your website
  • All test ideas based on data from your analytics, and many years of conversion rate experience
  • Learn how to implement and run A-B tests
  • We will analyze the results to show you the learning from the tests

LANDINGPAGE OPTIMIZATION

Stop wasting ads budget because of underperfoming landingpages. We will optimize your landingpages to generate higher conversion rates.

  • Review of the landingpage structure
  • Improvements on your landingpages sales text
  • Analyse the flow from the ad to your landingpage
    Wireframes and/or layout for the new landingpage structure
    Improvements for your call-to-actions and sign up forms

USER RESEARCH

Understand your website users and how to talk to them to turn them into visitors.

  • Conduct user research on a small to medium scale
  • Obtain input from potential and/or existing customers through interviews
  • Collect information from client-facing departments in your company
  • Create persona documents for your website users

CONTENT EXCELLENCE

Learn how to apply storytelling to achieve business goals. And get an understanding of what good content means for your company.

  • Development of smart content marketing goals
  • Presentation and discussion of content KPIs
  • Development of possible topics & formats
  • Plus: Checklist for content quality

CHANNEL STRATEGY

Where are your target groups at? And how do you connect your website and Social Media Create a plan for your channel strategy.

  • Development of a channel strategy
  • Development of suitable formats
  • Plus: channel strategy cheat sheet (dos & don’ts)

DEFINING TOPICS

We show you how to find topic fields that fit your company. Plus: how to develop content from those topics.

  • Definition of topics
  • Development of a keyword set (150 to 200 terms)
  • Plus: checklist for finding topics that fit your website

PLANNING AND DISTRIBUTING CONTENT

Learn how to plan content effectively and efficiently and how to put it out on your website and other channels.

  • Development of a process for content creation and distribution
  • Development of an editorial plan (compatible for social media and other channels)
  • Distribution tips (including tool recommendation)
  • Plus: template for an editorial plan

CREATING CONTENT

How you find your tone of voice and create content for the website and other channels.

  • Development of a tone of voice
  • Exercises: How to create content
  • Plus: template for the structure of your content pieces

SEO BASICS

Learn the basics for search engine optimization for your website content.

  • How to write for search engines
  • How to find keywords
  • How to read Google Analytics (Basics)
  • Plus: template for the structure of SEO texts – incl. writing tips

SEO REWORK

We optimize your website content for search engines.

  • Review the contents under SEO aspects
  • Creation of a keyword set (150 to 200 terms)
  • Rework of the content with SEO in mind

Tell us a little bit about your business and what you are looking for.

I agree with Website Counseling's privacy statement which can be found here.

Please note: We are not charging you any money after sending this form. You will be charged based on the customized quote that you will receive shortly.

× Shopping Cart

Your cart is empty.

Calling all HK Businesses! Get Funding with the HK Distance Business Programme. Website Counseling is here to help you!Learn more